Your Image 1992-
Your Image Marketing & Media™ has close to 30 years experience in marketing, business communications, brand building, advertising, producing creative content, web development and working with the media. Think of us as your “engine tuner” and “team promoter”. Together with our strategic partners, we are your complete “pit crew”.
Your Image Marketing & Media™ founder Craig Hingston has experience in:
- strategic planning – utilising the Your Image 66-Point Marketing Tools Checklist™
- marketing assessments – with the Your Image Marketing Assessment Workbook™
- brand building
- launch of corporate and product brands
- public relations – media liaison, interviewing, writing media releases
- business communications, presentations and tenders – copywriting and layout
- advertising campaigns
- copywriting – for web, print, e-marketing, marketing, technical, corporate materials, advertisements
- interviewing-writing – case studies and testimonials
- market intelligence gathering, research
- sales lead generation, database manipulation
Your Image Marketing & Media™ was founded in 1992 by Craig Hingston, an Associate Member of the Australian Marketing Institute (AMI), Professional Member of the Marketing Association of Australia-New Zealand (MAANZ), Industry Supporter of the Australian Manufacturing Technology Institute (AMTIL), award winning journalist and copywriter, and graduate of Australian Advertising Writers & Art Directors (AWARD). Craig is a committee member of the Cumberland Business Chamber in Sydney’s industrial heartland. A 2nd generation advertising creative/strategist his experience includes corporate marketing with Australian and international companies… marketing-advertising-creative roles for ad’ agencies… strategic planning, mentoring and creative input. Your Image Marketing & Media™ is complemented by a “pit crew” of highly professional on-demand service providers. Making your business even more competitive.
Your Image Marketing & Media™ has helped build businesses in more than 20 different markets. Many of these have been industrial companies. Which is why Your Image is a member of the Australian Manufacturing Technology Institute and has had affiliations with the Australian Industry Defence Network, Australian Shipbuilding Association, Australian Business Defence Industry Unit, Advanced Manufacturing Australia, Construction Mining Equipment Industry Group, Simulation Industry Association and Australian Water Association.
You might have seen our handiwork at National Manufacturing Week, Austech, Defence+Industry Conference, Pacific Maritime Exposition, Australian International Air Show, Simtect Conference, Australian Composites Conference or the Australian Acoustics Conference.
“So, what’s with the sports car?”
Motor racing is big business. It has evolved into a profitable multi-billion dollar industry. Teams rely on continuous innovation, improving performance, strategy and tactics, brand building and media exposure to become champions. The same techniques as used in business.
We use motor racing as a simple analogy for the modifications and improvements that we can provide to your “race team”. Your business.