It is always sad news when you hear of a company forced to close its doors – especially engineering and manufacturing companies (because it is my belief that Australians are amongst the most innovative in the world but this sector has been left exposed by numerous governments).

Today Australian Envelopes entered voluntary liquidation due to the rapid demise of snail mail. Meaning…online communication is king.

Despite increasing to 45% market share the company suffered losses of minus half a million dollars. 300 people are now out of a job.

They were the largest envelope maker in the nation.

Source: smartcompany.com.au

Google, the king of internet search but not on the social front, has launched its rival to Facebook, a social networking service called Google+.

“Online sharing is awkward. Even broken. And we aim to fix it,” Google’s senior vice president for engineering Vic Gundotra on Tuesday said in a blog post about the long-awaited social networking initiative from the internet giant.

Unveiling Google+, Gundotra stressed the ability it gives users to separate online friends and family into different “Circles,” or networks, and to share information only with members of a particular circle.

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“We’d like to bring the nuance and richness of real-life sharing to software,” he said.

“We want to make Google better by including you, your relationships and your interests.”

One of the criticisms of Facebook is that updates are shared with all of one’s friends unless a user has gone through a relatively complicated process to create separate Facebook Groups.

“Not all relationships are created equal,” Gundotra said.

“So in life we share one thing with college buddies, another with parents, and almost nothing with our boss.

“The problem is that today’s online services turn friendship into fast food – wrapping everyone in ‘friend’ paper – and sharing really suffers,” he said.

Google+, located at plus.google.com, is currently being tested by a small number of people or is available by invitation only.

But Google said in a message on the site that it “won’t be long before the Google+ project is ready for everyone”.

Google unveiled several new tools integrated into Google+, including “Hangouts”, which allows for video chatting among friends, “Mobile” for location-sharing and “Huddle” for group text messaging.

Photos and video can be uploaded and shared among Circles using a feature known as “Instant Upload”, while an online sharing engine called “Sparks” delivers content from the web into a user’s feed.

Google dominates internet search but the Mountain View, California, company has failed to make inroads on the social networking front, where Facebook has accumulated nearly 700 million users and Twitter about 200 million.

Former Google chief executive Eric Schmidt, speaking at the AllThingsD technology conference last month, took responsibility for the company missing the wave when it came to making services social, saying “I screwed up”.

Google’s last major foray into social networking – Google Buzz, launched in February 2010 – spawned a slew of privacy complaints and led to a slap on the wrist from the US Federal Trade Commission.

Under a settlement between the US regulator and Google announced in March, Google is required to implement a comprehensive privacy program and will be subject to independent privacy audits every two years for the next 20 years.

Google+ makes its debut as Google and Facebook wage a fierce battle over online advertising dollars and how people navigate the internet.

Google does not send people to Facebook and vice versa, and both companies are seeking to become the chief gateway to the internet.

In May, Facebook was left red-faced after acknowledging it had hired a prominent public relations firm to draw attention to privacy practices at Google.

Danny Sullivan, editor-in-chief of technology blog SearchEngineLand.com, said in a blog post it was “anyone’s guess” as to whether Google+ would be successful.

“If you’re happy using Facebook, there seems relatively little to make you want to switch over to Google Plus, at the moment,” said Sullivan, who received an early glimpse of the new service from Google.

Source:AAP

Because unlike larger businesses that hire professional staff to service their ongoing content requirements, smaller business neither have the time, resources or procedures to feed the hungry content beast.

As reported here on several occasions, smaller business are more familiar with a “set and forget” approach to their promotion. They plan their activities for the period ahead, engage the professionals responsible for creating and implementing it, and essentially wait for the enquiries to roll in.

Yellow Pages captured this situation brilliantly in their “not happy Jan” advertising. If a deadline was missed it might be an awful long time before the next opportunity arose – taking with it valuable opportunity cost. But this approach is the antithesis of what is required in the online world.

Source: smartcompany.com.au

PS Your Image provides a fixed rate inexpensive monthly package to keep websites refreshed and updated.

Images of scantily clad women are being widely circulated without their knowledge through a private “men’s only” Facebook group, reigniting the debate for stricter privacy laws for social media in Australia.

Since its inception two weeks ago, “The Brocial Network” has attracted more than 8000 members. The site features hundreds of images of women in bikinis and lingerie, obtained from the personal Facebook photo albums of the members’ female friends.

A 21-year-old student who is pictured in a bikini with her friends, wasn’t aware that her photo had been circulated via the page.
“It makes me feel sick that people would go to the effort of taking [uploading] the picture and posting it up,” she said. “I just thought [the picture] would be taken as fun, not as the way that they’ve turned it around.”

She has since been inundated with random “friend” requests from men she doesn’t know.

Source: smh.com.au

However, the one area that remains labour intensive and hence expensive is the creation of quality “content” – the words and pictures that tell your story to virtual passers by.

Even though web users are known to “scan” most web content more than traditional media, they are also very quick to pick up on any aspect that is less than professional – including the written word and even more importantly, photography.

In turn this content needs to be “optimised” for search engines by the strategic placement and enhancement of your chosen keywords.

But as challenging as this activity is for many smaller business operators, it is not the single barrier to succeeding online.

That barrier is simply being able to address the web’s insatiable demand for ongoing, regular content.

Source: smartcompany.com.au

PS Your Image knows how to create SEO web content.